Craig has worked in NZ media since 1993, he was the Senior Photographer for NZ Surf Mag for 15 years, it's editor for 8 years. In 2008 he left the magazine to start his own Book Publishing Co, Photo CPL Media specialising is Surf and Beach Coffee Table books. A longtime avid camper owner, Craig founded the Recreational Society in 2020, to celebrate NZ's rich camper culture and provide a resource of inspo and information for everyone wanting to get out and stay out.